How I Do It
My methodology for testing purity and potency is a 3-Step Purity Promise that guarantees safety and efficacy for the entire family. Using the exact same standards I used as a pharmaceutical chemist, my Purity Promise goes far beyond the basic requirements of Unites States Pharmacopeia (USP) and the grocery store term, “organic.”
TRULY ORGANIC VERIFICATION
State of the art analytics chemistry methods are used to validate that each product is truly organic, naturally sourced (botanical) and not made in a lab (synthetic), which causes undue side effects and detracts from health. Neither USP nor Certified Organic makes this life saving distinction.
I also carefully screen for impurities such as pesticides, insecticides, heavy metals, preservatives, and microbes from viral or bacterial contamination. Neither USP nor Certified Organic requires this vital Quality Control, despite the massive use and contamination of numerous pesticides.
And finally, every botanical has been tested to ensure that it carries the active, medicinal ingredients —from nature— required for a measurable result! Neither USP nor Certified Organic requires this level of accuracy for botanical medicines. In other words, just because you’re getting “cinnamon,” doesn’t mean your product contains the active, medicinal ingredient of “cinnamaldehyde.”